10 Real Estate Marketing Trends To Keep An Eye On in 2016

Key Takeaways

• Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all baby boomers combined. Gen Y also has the largest share of first-time buyers at 68 percent.
• In 2016, attracting these younger buyers will be critical to every agent's success. Because this is also the generation that grew up with the Internet, Realtors will need to rely heavily upon popular real estate apps, such as Zillow, Sitegeist and Vert.
• No longer is it acceptable that only the great coastal cities can be alive around the clock and on weekends. The 18-hour city is emerging across the country, and the urban core is competing again.

Nearly everywhere you turn, you hear news of the rebounding housing market. Not only is it bouncing back, but it’s also making a huge comeback with new owners and investors getting into the market.
There are several factors that have played a role in this resurgence, each of which will contribute to the way real estate agents market to the public. Here are the top 10 trends you can expect to see in 2016.
1. Pushing great deals
2. Attracting younger buyers
3. Doubling down on brokers
4. Creative gifting
5. Getting back to downtown
6. Easy does it
7. High-tech stalking
8. Credit counselor
9. Weird wins
10. A friend of a friend of a friend

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